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Want to Sell Craft Supplies on Etsy? Start Here.

You do not need to read everything on this site. Work the six steps of the Morgan Reed System in order and skip the rest until you need it.

The Path

Six Steps, In Order

This is the Morgan Reed System, the same six steps the book and the workbook follow. Start at the top. Each step links to a free guide or tool that covers it.

New to all of this? Read why selling supplies is a different business first. It is the why behind all six steps.
1
Step 1 · Find

Find a niche with real demand

Pick a category on search volume and competition, not on which craft you happen to like.

How to find profitable niches →
How to tell a trend from noise →
2
Step 2 · Source

Find suppliers you can trust

Where wholesale craft supplies actually come from, and what separates a safe supplier from a costly one.

How to find wholesale vendors →
Free supplier vetting checklist →
3
Step 3 · Price

Know your true cost and your floor

Revenue is not profit. Work out every cost that comes out before a sale earns you anything, then find the price you must never go below.

Calculate your real margin →
Free profit calculator →
4
Step 4 · List

Build listings that get found

Titles and all thirteen tags written the way supply buyers actually search, not the way makers describe things.

Etsy SEO for supply sellers →
Free listing SEO template →
5
Step 5 · Fulfill

Decide who ships it, and stay compliant

Hold your own inventory or let the supplier ship direct, and check every product against Etsy's rules before you list it. Getting this wrong is what gets listings removed.

Worked through in the workbook, Part 6 →
6
Step 6 · Grow

Track what works, then repeat it

Revenue, orders, conversion and profit, month after month, so you can cut what does not work and reorder what does.

Twelve monthly trackers in the workbook, Part 7 →

Want the Complete System?

The book explains the strategy behind every step above. The workbook turns it into worksheets you fill in.

See the Book & Workbook

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